In an era of AI-driven media, if your measurement takes weeks while your ads optimize in milliseconds, you aren’t steering—you’re crashing. Most brands are still using human-paced measurement for machine-speed media. As Meta moves toward a closed-loop ecosystem (Advantage+, CAPI, Robyn), the distance between a media buy and a proven result is shrinking. This session brings together Meta and Monks to reveal the blueprint for the modern marketing loop. We’ll show how Monks uses 2x the experimentation rigor of the industry average to feed the AI what it needs: high-signal data that compounds into a massive competitive advantage.